FROM "I KNOW WHAT I WANT TO SAY"

TO "I KNOW EXACTLY HOW I WANT TO SAY IT"

That's the transformation this course is designed to create.

🟡 You don't need to become a politician.

🟡 You don't need to become a lawyer.

🟡 You don't need to memorise hundreds of complicated terms.

🟡 And you don't need to sound like an ancient Greek philosopher.

You simply need to become more deliberate with the
most powerful tool you have: your words.

WORDS ARE TOOLS.
LEARN HOW TO USE THEM.

Rhetoric can sound like an ancient academic discipline.

And it is.

But it's also incredibly practical.

Every time you make an argument, tell someone why they should care,
try to change someone's mind, explain an idea, motivate a team or persuade an audience...

You're using rhetoric.

The question isn't whether you use it.

The question is:

Are you using it deliberately?

This course takes the principles that have been studied by great communicators for centuries
and turns them into practical tools you can use in your own speaking.

WHY RHETORIC MATTERS

Think about the difference between saying:

"This is important."

and finding a way to make your audience feel why it's important.

Think about the difference between giving someone information...

and giving them a reason to care.

Between making a statement...

and making an argument.

Between being heard...

and being remembered.

That's the power of deliberate language.

 WHY STOP AT
FINDING THE RIGHT WORDS TO SAY?

Sure, Finding the Right Words to Say teaches you how to use language deliberately —
to build stronger arguments, persuade your audience and make your message memorable.

But powerful public speaking is about more than words.

It's about the whole journey.

The complete SPOTLIGHT Public Speaking Masterclass takes you from:

🟡 #1 Building confidence and mastering the foundations

↓

🟡 #1 Finding the right words and learning the principles of rhetoric

↓

🟡 #3 Using storytelling to connect with your audience

↓

🟡 #4 Engaging, influencing and persuading people to take action

Get all 4 Courses for just
$495 TODAY

🟡  Course 1: Foundations in Public Speaking (RRP $149)
🟡  Course 2: Finding the Right Words to Say (RRP $249)
🟡  Course 3: Storytelling in Public Speaking (RRP $249)
🟡  Course 4: Advanced — Engagement & Persuasion (RRP $249)

Four Courses
One Complete Public-Speaking System

And if you already know you want the whole journey,
you can get all four courses for just $495

Individual Courses:
$896 total

Full Masterclass:
$495*

*Save $401 when you choose the complete Masterclass.

SEE WHAT THE FULL
SPOTLIGHT MASTERCLASS
HAS TO OFFER

Or keep reading to discover everything you'll learn in Course #2...

WHAT YOU'LL LEARN WITH
COURSE #2

01 — FOCUS, GOALS & OUTCOMES

Before choosing your words, you need to know what those words are supposed to achieve.

You'll begin by defining the focus, goals and outcomes of your speech.

🟡 What do you want your audience to think?

🟡 What do you want them to feel?

🟡 What do you want them to do?

The clearer the destination, the easier it becomes to choose the right route.

02 — THE HISTORY & POWER OF RHETORIC

Rhetoric isn't a modern self-help invention.

It's one of the oldest disciplines of structured communication.

You'll explore the history of rhetoric, including the Seven Liberal Arts, and examine the people and ideas that shaped the discipline.

You'll also encounter the story of Alexander the Great and the power of words — a reminder that rhetoric isn't simply about sounding clever.

Words can (and do) change what people do.

03 — THE 5 CANONS OF RHETORIC

One of the foundations of classical rhetoric is the Five Canons:

🟡 I. INVENTION

Finding what you want to say.

🟡 II. ARRANGEMENT

Structuring your ideas.

🟡 III. STYLE

Choosing how you express them.

🟡 IV. MEMORY

Preparing yourself to deliver them.

🟡 V. DELIVERY

Bringing the message to life.

You'll learn how these five elements work together to create effective public speaking.

04 — THE 3 MODES OF PERSUASION

The ancient Greeks identified three fundamental ways of persuading an audience:

🟡 I. ETHOS

Establishing credibility and trust.

🟡 II. LOGOS

Using reason and logic.

🟡 III.PATHOS

Connecting with emotion.

You'll learn how to recognise and apply these three modes of persuasion so you can construct messages that aren't merely informative...

but persuasive.

05 — LOGICAL FALLACIES

Persuasion isn't simply about knowing what works.

It's also about recognising what doesn't.

You'll explore logical fallacies and learn to identify weaknesses in arguments —
helping you become a more thoughtful speaker, communicator and critical listener.

06 — YOUR RHETORICAL TOOLBOX

This is where the course becomes especially practical.

You'll explore a substantial range of rhetorical devices and techniques that can make your language more memorable, engaging and persuasive. 

You'll learn what these techniques are, why they work, and how they can be used in your own communication.

🟡 Rhetorical questions.

🟡 Hypophora.

🟡 Prebuttal.

🟡 Compare & contrast.

🟡 Repetition.

🟡 Parallelism.

🟡 Alliteration & assonance.

🟡 Juxtaposition.

🟡 Antithesis.

🟡 Analogy & metaphor.

🟡 Allusion.

🟡 Motif.

🟡 Idioms.

🟡 Synecdoche.

🟡 Euphemism & dysphemism.

🟡 Hyperbole.

🟡 Litotes.

🟡 Appeal to authority.

🟡 Chiasmus.

🟡 Onomatopoeia.

🟡 Satire & parody.

🟡 Puns.

🟡 Irony.

🟡 And how to wield them!

WHAT YOU'LL BE ABLE TO DO

By the end of this course,
you'll have a much deeper understanding of how language can be structured and used deliberately.

You'll be able to:

✓  Define the purpose and desired outcome of a speech before you begin.

✓  Understand the foundations and history of rhetoric.

✓  Apply the Five Canons of Rhetoric.

✓  Use ethos, pathos and logos deliberately.

✓  Recognise common logical fallacies.

✓  Identify rhetorical techniques in the communication around you.

✓  Build rhetorical devices into your own speeches.

✓  Make your language more memorable, engaging and persuasive.

✓  Think more deliberately about how you communicate, not simply what you communicate.

WHO IS THIS COURSE FOR?

This course is for you if...

You know what you want to say —
but struggle to find the right words

You have the idea in your head, but getting it into language that is clear, compelling and memorable is another matter.

This course gives you a framework for making that process more deliberate.

You want people to understand
—and remember—
your message

Being understood is the starting point.

Great communication goes further.

You want people to remember your point,
feel something about it and understand why it matters.

You want to
become more persuasive

Whether you're leading a team, pitching an idea, making a presentation,
speaking publicly or simply trying to win someone over, persuasion is part of communication.

You'll learn principles that can help you make your arguments more effective.

You want more than generic
public-speaking tips

If "speak slowly" and "make eye contact" aren't enough for you,
this course goes deeper.

You'll explore the structures, principles and
techniques behind persuasive communication.

You're interested in how
great communicators actually communicate

Why does one phrase stay with us while another disappears?

Why does one argument feel compelling while another falls flat?

Why do some speakers make complex ideas feel simple?

Rhetoric helps answer those questions.

You're already a confident speaker —
but want another level of control

This course isn't just for beginners.

The more comfortable you become with the mechanics of language,
the more deliberately you can choose how you communicate.  

AND THEN WE PUT IT INTO PRACTICE

Knowing the name of a rhetorical device isn't the point.

The point is knowing when to use it.

The course takes you from theory into application, giving you opportunities to start experimenting with the techniques and incorporating them into your own speaking.

Because the goal isn't to make you sound like a textbook.

It's to make you more intentional with your own voice.

SPOTLIGHT MASTERCLASSES
take a different approach...

Understand the principles.
Practise the skills.
Develop your own voice.

DON'T TAKE OUR WORD FOR IT

Read what our past students are saying...

WHAT'S INSIDE?

Click to view inside each of the modules

MEET YOUR COACH

 
"I help ambitious professionals speak with persuasive passion
— opening minds, touching hearts, and driving meaningful impact."

Kevin Flanagan has spent a lifetime learning how to command a room and move an audience.

From telling Irish folk and ghost tales around campfires as a child to
speaking on various stages and a number of different events in almost 50 countries!

Kevin has built his craft across storytelling, law, leadership, radio,
conferences, leadership retreats, and even a little stand-up comedy.

In 2024, he brought that wealth of knowledge and experience together to create: 
SPOTLIGHT: Public Speaking Masterclasses.

His approach is personal, practical, and deeply human.
No generic formulas. No one-size-fits-all techniques.
Just expert coaching designed around your voice, your challenges, and the impact you want to make.

Whether you're stepping onto a stage for the first time
or ready to take an already-strong presence to the next level,
Kevin gives you the confidence, clarity, and tools to: 
own the room — and make your message matter.

WHAT YOU GET

When you enrol in Finding the Right Words to Say, you'll receive:

✓  Full access to Course #2

✓  The complete rhetoric curriculum

✓  The Five Canons of Rhetoric

✓  The Three Modes of Persuasion

✓  Logical fallacies training

✓  A substantial rhetorical-device toolkit

✓  Practical application and exercises

✓  Supporting course materials

READY TO FIND THE RIGHT WORDS?

You've already got something to say.

Now learn how to say it in a way people can understand, remember and act upon.

GET COURSE #2
FOR $249 TODAY

Finding the Right Words to Say

Amplify your voice.
Inspire your audience.
Shine in your SPOTLIGHT.