MOVE FROM

"I HAVE A STORY TO TELL"

 

TO

"I KNOW HOW TO
MAKE PEOPLE WANT TO HEAR IT"

 

You already have stories.

Stories about things you've experienced.

Things you've learned.

Challenges you've faced.

People you've met.

Moments that changed you.

But having a story isn't the same as telling it well.

By the end of this course, you'll understand how to take those experiences and
turn them into stories that give your audience a reason to listen, care and remember.

 

You'll transform from...

🟡 Telling people what happened 

→ Creating a story they can experience.

🟡 Having an interesting experience 

→ Knowing which parts of it matter.

🟡 "I don't know where to start." 

→ Having frameworks to structure your story.

🟡 Giving your audience information 

→ Creating connection and emotional engagement.

🟡 Telling stories because you have one 

→ Knowing when to utilize stories as tools for creating impact.

🟡 Hoping people remember your presentation 

→ Giving them something worth remembering.

 

That's the transformation!

Not becoming a professional storyteller.

Not learning to sound scripted.

Not turning every presentation into a dramatic performance.

Becoming someone who knows
how to use stories deliberately

— to make ideas clearer,
messages more memorable, 
and communication more human.

WHAT MAKES A STORY WORK?

 

A story isn't simply a sequence of events.

"This happened. Then this happened. Then this happened."

That's a chronology.

 

Storytelling is different...

 

It's about meaning.

 

It's about characters and challenges.

 

It's about tension and transformation.

 

It's about connection.

 

It's about what your audience experiences as you take them on a journey.

 

This course gives you frameworks for understanding that journey —
and then shows you how to apply them to your own public speaking.

WHAT YOU'LL LEARN WITH 
COURSE #3

---

 

01 — THE POWER OF STORYTELLING

 

Before you can tell a great story, you need to understand why stories work.

You'll explore the power of storytelling and the difference between simply telling an audience something and actually storytelling.

You'll also explore the ancient tradition of storytelling
— including Quotes By The Campfire —
and why humans have been gathering around stories for thousands of years.

Because storytelling isn't a new communication technique.

It's one of the oldest ways human beings make sense of the world.

 

 

 

02 — THE 9 ELEMENTS, 6 QUESTIONS & 4 C'S

 

Great stories aren't random.

They have underlying structures.

You'll learn the 9 Elements of a Story and explore the 6 Questions Every Story Answers.

You'll then put those questions into practice by developing your own story.

 

 

You'll also discover the 4 C's of Storytelling:

🟡 CHARACTERS

Who is this story about?

🟡 CHALLENGES

What do they want, and what stands in their way?

 

🟡 CONQUEST

What happens as they overcome — or fail to overcome — those challenges?

 

🟡 CONNECTION

Why should your audience care?

 

 

You'll also explore archetypes, themes and connection,
giving you another way to understand why certain stories
resonate so strongly with audiences.

 

 

 

03 — STORY STRUCTURE

 

Knowing the ingredients of a story is one thing.

Knowing how to put them together is another.

You'll explore story structure specifically through the lens of public speaking.

You'll learn how to recognise opportunities to use stories to make your point —
rather than simply telling a story because you happen to have one.

 

You'll explore:

🟡 Story Structure in Public Speaking

How to use narrative structure as part of a speech.

 

🟡 When To Make Your Mark

How to recognise the moments when a story can make your message more powerful.

 

🟡 Lessons From PIXAR

Discover what one of the world's most successful storytelling organisations can teach us about constructing compelling stories.

 

🟡 The Hero's Journey

Explore one of the most recognisable storytelling frameworks ever developed and understand how it can be applied to your own storytelling.

 

And Finally...

🟡 STRUCTURE YOUR OWN STORY.

You'll have the opportunity to take what you've learned and start building a story of your own.

 

 

 

04 — THE NEUROSCIENCE OF STORYTELLING

 

Here's where storytelling gets particularly fascinating...

🟡 Why can a story make us laugh?

🟡 Why can we feel empathy for someone we've never met?

🟡 Why can a story change the way we think?

🟡 And why can we sometimes remember a story years after we've forgotten the facts that surrounded it?

🟡 You'll explore the neuroscience of storytelling, including the relationship between empathy, neurochemistry and the dramatic arc.

🟡 You'll discover how stories can create emotional engagement — and why that matters when you're trying to communicate something important.

 

Stories don't just give your audience information.

They can create an experience.

 

 

 

05 — KEEP TELLING STORIES

 

The goal isn't to finish this course knowing a bunch of storytelling terminology.

 

The goal is to become someone who sees stories everywhere.

🟡 Your experiences contain stories.

🟡 Your failures contain stories.

🟡 Your successes contain stories.

🟡 Your challenges contain stories.

🟡 Your ideas can become stories.

 

And when you learn to recognise them, you have another powerful tool for connecting with an audience.

 

The course finishes by bringing everything together and encouraging you to keep telling stories.

 

Because the only way to become a better storyteller...

is to keep telling stories.

 

WHO IS THIS COURSE FOR?

 

This course is for you if... 

You have stories to tell —
but don't know where to start

You've lived interesting experiences.
You've learned things.
You've overcome challenges.
But when someone says, "Tell us about it,"
you aren't sure how to turn the experience into a compelling story.

This course gives you a framework.

You want your presentations
to be more memorable

You don't want people simply to sit through your presentation,
nod politely and forget it five minutes later.
You want your message to stick.

Storytelling gives people something to remember.

 

You want to connect with your audience
rather than simply talk at them

Stories create opportunities for empathy,
emotion and human connection.

You'll learn how to use stories deliberately. 

 

You rely (too) heavily on facts,
slides or information

Don't get me wrong, facts matter. 
But sometimes information alone isn't enough.
This course will teach you how to wrap a set of facts into a story
giving your audience a vehicle to connect with them emotionally. 

You'll learn how to use storytelling to give your ideas context,
meaning and emotional weight.

 

You want to become
a more engaging speaker

 A good story creates curiosity.
It creates anticipation.
It gives your audience a reason to keep listening.

Master the art of storytelling and captivate any audience.

 

You're already a good speaker —
but want to become more memorable

You don't have to be struggling with public speaking
to benefit from storytelling.
If you're already comfortable on stage,
learning how to use narrative deliberately
can take your presentations to another level.

 

AND THEN WE PUT IT
INTO PRACTICE

 

Knowing what makes a story work isn't enough.

 

You have to tell one.

 

Throughout the course, you'll work with storytelling frameworks, examples,
questions and exercises designed to help you move from understanding stories...
to creating your own.

 

Because the goal isn't for you to leave this course thinking:

"That was an interesting lesson about storytelling."

The goal is for you to leave thinking:

"I know exactly which story I want to tell —
and I know how to tell it."

SPOTLIGHT MASTERCLASSES
TAKES A DIFFERENT APPROACH...

 

Understand the principles.
Practise the skills.
Develop your own voice.

 

There are plenty of courses that will give you a list of storytelling tips.

SPOTLIGHT goes deeper.

We want you to understand why stories work.

Then give you frameworks to practise.

Then help you develop your own way of using them.

 

Because the goal isn't to turn you into someone else.

It's to make you a more powerful version of yourself.

DON'T TAKE OUR WORD FOR IT

Read what our past students are saying...

WHAT'S INSIDE?

Click to view inside each of the modules

 

MEET YOUR COACH

 
"I help ambitious professionals speak with persuasive passion
— opening minds, touching hearts, and driving meaningful impact."

Kevin Flanagan has spent a lifetime learning how to command a room and move an audience.

From telling Irish folk and ghost tales around campfires as a child to
speaking on various stages and a number of different events in almost 50 countries!

Kevin has built his craft across storytelling, law, leadership, radio,
conferences, leadership retreats, and even a little stand-up comedy.

In 2024, he brought that wealth of knowledge and experience together to create: 
SPOTLIGHT: Public Speaking Masterclasses.

His approach is personal, practical, and deeply human.
No generic formulas. No one-size-fits-all techniques.
Just expert coaching designed around your voice, your challenges, and the impact you want to make.

Whether you're stepping onto a stage for the first time
or ready to take an already-strong presence to the next level,
Kevin gives you the confidence, clarity, and tools to: 
own the room — and make your message matter.

WHAT YOU GET

When you enrol in Finding the Right Words to Say, you'll receive:

✓  Full access to Course #3

✓  23 lessons + assignments

✓  Storytelling frameworks and practical exercises

✓  The 9 Elements of Storytelling

✓  The 6 Questions Every Story Answers

✓  The 4 C's of Storytelling

✓  Story structure frameworks

✓  The Hero's Journey

✓  Lessons from PIXAR storytelling

✓  Neuroscience of storytelling

✓  Practical application and assignments

✓  Supporting course materials

 

READY TO TELL BETTER STORIES?

You already have stories.

Now learn how to turn them into experiences your audience
can feel, remember and share.

GET COURSE #3
FOR $249 TODAY

Storytelling in Public Speaking

 

 

Amplify your voice.
Inspire your audience.
Shine in your SPOTLIGHT.